Services

Brand Strategy / Content Direction / Shoot Planning / Styling Direction / Pack Shot Production / UGC Direction / Editorial Content / Feed Curation / Launch Management

Overview

RAER Studios needed more than content. They needed a complete brand world, built from scratch and launched with intention. We built the full creative and content strategy around their new collection, three distinct formats, one cohesive story. Professional pack shots by Carlos Cordero-Rosales, UGC-style lifestyle content with Kevin Lütolf and editorial street content, each serving a different purpose in the feed, all curated to work together as one complete Instagram world. Everything planned, directed and executed on the ground in Zurich. One brief. Three formats. One complete brand story.